Athleisure Market Size is predicted to grow at a compound annual rate of growth (CAGR) of 15.2% from 2023 to 2030
The size of the worldwide
athleisure market was estimated at $217.6 billion in 2022 and
is expected to reach $674.8 billion by 2030, rising at a CAGR of 15.2% between
2023 and 2030. With multiple small and large competitors vying for market
dominance, the industry is extremely fragmented. Several of the major market
participants are Nike, Lululemon Athletica, Adidas, Under Armour, Puma, Reebok,
Fabletics, and Gymshark. More likely to succeed in the market are businesses
that will provide cutting-edge and elegant goods at affordable costs, show a dedication
to sustainability and moral business conduct, have a strong online presence,
and make use of celebrity endorsements and influencer marketing.
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Athleisure is a term used to describe a certain type of
clothing that is made for athletic and leisure activities. It typically
combines the utility of sportswear with the style and luxury of casual wear,
making it appropriate for a wide range of activities, from exercise and sports
to everyday casual wear. Stretchy, permeable, and moisture-wicking textiles
like spandex, polyester, and nylon are frequently used in athletic clothing. Leggings,
yoga trousers, sports bras, tank tops, and hoodies are frequently featured in
the design. The comfort, trendiness, and versatility of athletic wear have
helped it gain popularity in recent years.
Growth Drivers:
Because of the rise of wellness culture and an increased
focus on health and fitness, consumers are increasingly looking for stylish,
comfortable apparel that can be used for a number of activities, from sports
and exercise to casual everyday wear. The need for stylish, comfortable apparel
that can be worn all day is increasing as people spend more time communicating
and interacting online and during remote work.
There is now a need for apparel that can go from home to
work contexts due to the shift towards remote employment and adaptable dress
rules. For those who work from home or have flexible work schedules, athletic
clothing is a convenient and comfortable option.
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Athleisure Market Segmentation:
By Product
Type:
·
Leggings
Yoga Pants
·
Sports
Bras
·
Tank
Tops
·
Hoodies&
Sweatshirts
·
Sneakers
By Distribution
Channel:
·
Online
Stores
·
Offline
Stores
By
Region:
·
North America
·
Europe
·
Asia Pacific
·
Rest of the World (RoW)
Some
of the key global players in the Athleisure market
include:
·
Adidas
·
Alo Yoga
·
ASICS
·
Athleta
·
Champion
·
Converse
·
Gap Inc.
·
H&M
·
Lululemon Athletica
·
Nike
·
Puma
·
Reebok
·
Sweaty Betty
·
Under Armour
·
Vans
·
VF Corporation
·
Victoria's Secret
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