Male Grooming Market Size is expected to grow steadily at a CAGR of 7.0% during the forecast period
The male
grooming market was valued at $55.22 billion in 2021 and is
anticipated to increase at a CAGR of almost 7% from 2022 to 2030 to reach $110
billion.
Due to men's increasing individualism in recent years, a
number of innovative items have been released by various corporations just for
guys. Among them are basics for skincare, such as facial creams, face masks,
moisturizers, and anti-aging items; beard products, such as beard growth oils
and beard combs; and cosmetics, such as bronzers and concealers.
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COVID-19 IMPACT
The COVID-19 has a marginal impact on the global market
for male grooming. The consumer's spending dramatically changed from
non-essential to necessary goods, which caused the demand for grooming items to
fall. Additionally, the lockdown imposed by governments around the world led to
the closure of important offices and facilities for social arrangements in
every location, which decreased the use of men's grooming goods.
GROWTH DRIVERS:
The primary factors influencing the growth of the global
male grooming market are the rising awareness of male
consumers regarding their personal wellness and appearance, the rising number
of male consumers inclined toward satisfying the newest beauty trends, the
surging disposable incomes of men, the rapid changes in the traditional idea of
masculinity conforming to physical appearances, the changing lifestyles, and
the rising spending of men in salons and spas.
In addition, there are a number of factors that are
anticipated to create new growth opportunities for the global male grooming market
over the course of the forecast period, including the growing influence of
social media, the increasing investment of top companies in marketing
campaigns, the emergence of the metrosexual man trend, the growth of men's
salons worldwide, and the rising demand for chemical-free/clean-label men's
grooming products as a result of improved consumer awareness of the harms of
harsh chemicals.
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MALE GROOMING MARKET SEGMENTATION:
By Product:
· Shave
Care
·
Shaving Creams
·
Shaving Gels
·
Razors & Blades
·
After Shave Care
o
Lotions
o
Splashes/Gels
o
Balms
· Skincare
·
Anti-aging
·
Face Washes
·
Moisturizers
·
Oil-free
·
Emulsions
·
Multi-purpose
· Hair
Care
·
Shampoos
·
Conditioners
·
Styling Products
·
Pomades
·
Putties & Clay
·
Creams
·
Waxes
·
Gels
· Toiletries
·
Soaps
·
Shower & Washes
· Fragrances
·
Antiperspirants & Deodorants
·
Perfumes
·
Colognes
· Others
By Price Range:
· Premium
Products
· Mid-range
Products
· Low-range
Products
By Distribution Channel:
· Hypermarkets/Supermarkets
· Salons/Grooming
Clubs
· Drug
Stores
· E-Commerce/Online
· Retail
Stores
KEY COMPANIES IN MALE GROOMING MARKET:
· Procter
& Gamble Company
· Edgewell
Personal Care Company
· LVMH
Moët Hennessy – Louis Vuitton SE
· Natura
Cosmeticos SA
· Koninklijke
Philips NV
· ITC
Limited
· Johnson
& Johnson Private Limited
· Unilever
PLC
· Coty
Inc
· L'Oréal
S.A
· Beiersdorf
AG
· Colgate-Palmolive
Company
· Kao
Corporation
· Estee
Lauder Companies Inc.
· Reckitt
Benckiser
· Panasonic
Corporation
· Other
Players
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